This question is one that is often asked. To make matters worse and to confuse you even further- you have website value calculator that gives you a ballpark figure of how much it is worth so that you can sell your website. But take a minute to understand as to how anybody else can tell you the worth of your website without knowing the revenue and profit figures? That’s right, the only person who can answer this riddle is you!
Know Your End Goal
Having an end or a finish in mind will help you greatly reach your goal. Realize as to what your exit plan is. Who are you planning to sell your website to?
If your goal is to make a successful exit and cash-in at the bank, then you need to think no less than a business owner. Know the broad goal of where it is that you need your website sold. If you want to sell your website, you need to know the mindset of the players in the market who would be willing to buy it from you.
What are their intentions? What are the invaluable USP’s about your website you bring to the table that will make this selling a breeze? Even if it takes years to come up on their radars, then so be it. The idea is to know where to flash your light so that you know the way to go.
Diversify Your Traffic Sources
Bloggers and online business owners get in huge numbers in traffic volume and visitors by means of using diverse platforms and strategies- from Google SEO, SEM, Social media advertising, Display advertising, backlinks and so on and so forth.
Experienced buyers of websites will downplay the value of your website if they go through your analytics and find that most of the traffic is from one source.
Diversify from where people see you, click on you, reach your website and then perform a Call-to-action or a conversion.
Nothing Beats Unique Original Content
Unique content that visitors and customers find entertaining, short, and relevant always draw in more traffic. Digital marketing is just a way for the rest of the internet to find you and your unique content. Once they see you, the only thing that is stopping them from hitting the ‘back’ button is how well your content is able to enrapture them.
If your content stands out, it is only a matter of time you are discovered and the value of your online business shoots up. Then it is entirely up to you if you want to close your shop and then sell business online.